Bego Lozano
Bego is an executive coach, instructor, interculturalist, and business leader with 25 years of experience living and working in four countries and ten cities. She has experience in corporate settings, start-ups, and venture capital. She is fluent in English, Spanish, and Portuguese.
She has worked with a wide range of clients to scale their leadership during rapidly changing and complex circumstances. She understands the cultural challenges inherent in global business, both personally and professionally. She has worked with individuals and teams on building cultural awareness and integrating different norms and perspectives into the work environment. She has learned to adapt and flourish, living and working in different countries during her professional career. Bego is a regular mindfulness practitioner and teaches her clients how to utilize tools to manage stress, increase focus, and execute more effectively.
Bego has personally worked in marketing and corporate communications in the consumer products, telecom, nonprofits, consulting, and tech industries. She is also a partner in a venture capital firm. She has coached individuals and teams in various sectors, including technology, startups, healthcare, education, automotive, consumer and packaged goods, professional services, media companies, and nonprofits.
Bego holds a BA in Business Administration and completed postgraduate work in Corporate Social Responsibility. Bego received her coach training through New Ventures West and holds the Professional Certified Coach (PCC) designation from the International Coaching Federation (ICF). She is a certified Leadership Circle Profile® practitioner which includes a 360 assessment and culture assessment. She is a faculty member at New Ventures West since 2020. Bego is a Senior Facilitator for Personal Leadership Seminars® since 2017, a Facilitator for Coaching Circles® since 2021, and a Behavioral Analyst for Talent DISC since 2022. Her experience in intercultural management led her to become a member of SIETAR (Society of Intercultural Education, Training and Research) since 2011, and she has presented at the annual conferences. She is a founding member of the Latina Giving Circle, part of the Latino Community Foundation.
After traveling and living in many wonderful places, Bego and her husband have settled in Washington, DC. You can find her exploring museums, eating at fun places with friends, running, or watching the latest episode of the Great British Baking Show.
Secret Superpower: "Seeing what others miss and asking questions others don't - bringing a unique clarity that transforms how leaders navigate complex problems to create lasting change."
Blog: Leadership Lives in Context: Shaping Culture with Intention
by Bego Lozano, PCC
Right now, every leader I talk to is under pressure and navigating disruption. Between geopolitical uncertainty, the unknowns of how AI will impact both the day to day and the future, and layoffs happening across industries, leaders are facing increased pressure to be a guidepost for their teams. In my experience, when pressure increases, culture does not stay neutral. It either holds, or it starts to fray in ways that are hard to see until the damage is done. Leaders shape the culture of teams, organizations, and companies, whether they are intentional about it or not. Leadership does not exist in a vacuum, or only on the org charts. Leadership exists in a context, and that context is often the culture.
The question is not whether you are shaping culture: you are. The question is whether you are doing it with intention and purpose.
Where culture actually lives
Culture does not live in the employee handbook or the job descriptions. As Steve Gruenert and Todd Whitaker wrote in School Culture Rewired, "the culture of any organization is shaped by the worst behavior the leader is willing to tolerate." I would add that it also lives in what is rewarded...
Blog: Managing in Uncertain Times: The Leadership Practice of Not Knowing
by Bego Lozano, PCC
Uncertainty has become our companion in leadership. In nearly every conversation with leaders, I hear the same underlying tension: the search for certainty in times when none exists. We're witnessing political shifts, economic volatility, technological disruption, and organizational transformation happening simultaneously. Leaders tell me they feel like they're navigating in fog, making decisions with incomplete information, and struggling to provide the clarity their teams expect.
When faced with uncertainty, our instinct is to grasp for control, to find the one right answer, to eliminate ambiguity. But this very instinct often keeps us stuck.
The Certainty Trap
We've been trained from early childhood to search for certainty. Our educational systems reward the right answers. Our organizational cultures often promote leaders who appear confident and decisive. And this conditioning creates a trap in uncertain times...
