Insights

by Sarah Shell Strategic planning is one of the most important - and most misunderstood - leadership activities. Every year, executive teams step away from day-to-day operations to craft bold visions, define priorities, and align around a roadmap for the future. Flip charts are filled. Slides are refined. Retreats are energized. The language is inspiring. And then… six months later, very little has changed. The truth is uncomfortable but consistent across sectors: most strate